Building warrghh.com in public

warrghh.com is built the way I build everything now: me deciding what it should be and feel like, an AI doing most of the typing, and a tight loop of look-at-it, hate-a-bit-of-it, fix-it. The interesting work isn't the code anymore. It's taste — saying "no, the menu shouldn't pop out", "the dive transition is too stark", "that copy reads like a brief, write it like a person".

The honest bits: I went through about five versions of the landing before the moving-ship hero felt right, generated the assets a few different ways, and threw away plenty that didn't land. The site you're on is the survivors. That's the whole method — ship rough, look at it for real, keep what's alive.

I'm writing this down partly to keep myself honest. The deal I've made is to do this in public: say what I'm going to make, then show it made. The promise is the pressure; the proof is the post. More to come.